Running the Bases today with David Randall the Founder of WaterHigh® – a unique Ohio-based experience brand apparel company. WaterHigh® is a full lifestyle celebration of our relationship with and unyielding attraction to the water…an experiential brand to the fullest! David Randall has been thinking, dreaming, and creating WaterHigh® over the last 2+ years. Through our conversation, we discover that WaterHigh® is not just another idea for a beachy themed t-shirt line conjured up in a late-night bar or bonfire. (But cheers to all of those!)
David shares his story of searching for the perfect “experiential” brand to embody our innate love of water….beach, sea, lake, river, and stream. The euphoria that water lends us all. He discovered it—then sent it off to the US Patent and Trademark office for their stamp of approval. Then, he began the development of creating unique and inspiring artwork and designs.
Growing a new business during a pandemic has its challenges. David speaks to inventory management issues, distribution, and sales channels – all difficult to expand or maintain when the world is shutting down. However, as David says “Confidence is everything. Ego is nothing. You have to have confidence. Believe in your abilities. Believing in your idea.”
It’s a fun show as we chat about the love of water and getting that “Water High” – wherever you can find it!
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