We’ll consult with you to create a digital marketing services solution to help you get the most out of your website and your business. Growing your business is our top priority.
By taking the time to understand the needs of your customers, your competitive sector and the tempo of your market, 38 Digital Market is able to create and optimize digital marketing services materials that will best serve your business goals. We believe in leaving no stones unturned when it comes to digital marketing; that is why, we’ll create a solution with our offerings that is robust and all-inclusive.
To be visible to prospects and customers on the web, your business website has to be in a good position in the organic search rankings. Keeping pace with competitors and search engine algorithms is a full-time job. An understanding of the latest best practices, a strategic optimization approach and thorough reporting puts us in a position to effectively manage your SEO efforts for the long-term.
Local SEO is Search Engine Optimization for your local community. Maximize your presence on SEO results pages on a local scale, including Local Google Maps. You'll dominate your local business services while ranking on the 1st page of search engines.
A well-crafted Press Release can expand your brand authority, manage reputation, boost backlinks and provide a vehicle of communication to your audience. A press release service can be effectively used as a direct to consumer communication tool.
Paid listings on Google AdWords and Bing AdCenter can help you reach new customers. Build your qualified Leads list and retarget potential leads with our PPC management services. We’ll help your business budget for PPC and we’ll track the successes and pinpoint the areas in need of improvement.
As the internet evolves, smart businesses are beginning to focus more on offering their prospects and customers a user experience that is as pleasant and intuitive as possible. It is important you do so, too; and that is why we have put at your disposal, our web development team specializing in the design/development of a custom WordPress site. Count on them to set up a responsive and profitable website best suited to your business needs.
Since visual communication is a very important part of online marketing, there’s a need for your video materials to stand out from that of your competitors. That is why we provide comprehensive video production services through our creative studio. We go to extra lengths to ensure that your brand, product or service is produced in an eye-catching and memorable presentation.
No worries. We’re happy and honored to have a consultation with you to learn about your business and see how our digital marketing services can help you grow!
Search Engine Optimization (SEO for short) is the practice and tactics used to make your business, website more visible in search engines like Google, Bing and Yahoo’s search results.
An organic result is free and is ranked by the search engine algorithm based on how relevant the search engine feels it is to your search term. A paid result is when a company or website owner pays for a certain position on the search engine results page.
There are a lot of factors that determine how quickly SEO will work for your site. Things like the quality of your content, how frequently you add content to your site, how relevant the content is to your readers or how long your website has been around all determine how quickly you’ll be able to see results from your SEO efforts.
How long it takes depends to some extent on how competitive your industry is.
For example, in some industries your competitors may be aggressively building links and optimizing their pages weekly for brand new keyword phrases, and this may affect how fast your own SEO effort produces results.
How long SEO takes to yield results can depend on several other factors, too. But, in general, you should start seeing results within two to four months.
SEO is not a one-time thing, though. Instead, think of it as a continuous process because the market, your rivals, and the organizations that make the rules (like Google) all change and advance over time.
Continuous SEO may entail developing more high-quality links or periodically reviewing your keyword strategy to make sure your keywords are still relevant.
Of course, the frequency with which one should perform SEO on your website is debatable, but we advise performing an SEO audit on your website every three to six months and then optimizing as necessary to keep up with changing trends in your niche or industry and Google’s constantly evolving search algorithms.
Various processes are involved in on-page SEO, including:
This kind of work is crucial since it aims to promote positive outcomes. Strategic keyword placement is necessary while maintaining a natural flow. The strongest results come from long tail keywords with three to four word clusters. They must be utilized both in titles and the main body of the material. Use headers to segment the text so that readers can skim it more quickly and search engines can discover it. Even though they are not a significant ranking element, well implemented meta tags can significantly enhance click through traffic. Visitors won’t return if the site is not properly organized and structured and does not provide a seamless browsing experience.
Additionally, it is crucial that all of the in-content links function properly. If you can, use photos, and make sure the language around them is keyword-related. The picture should be relevant to the keyword content in order to improve ranking. The combination of keyword-related graphics and content is adored by search engines, and it will be amply rewarded with improved ranks. Keep in mind that calls-to-action should be strategically positioned as well because they inform visitors of what you want them to perform.
Any action you do outside of your website to improve the authority and credibility of your web pages and, as a result, their likelihood of ranking well in organic search, is known as off-page SEO. On the other hand, link building, which is a component of off-page SEO, is obtaining links from other websites that point back to yours in order to let Google know that your website is a reliable source.
Contrary to popular belief, link development is not the only aspect of off-page SEO. Without a question, link building is a crucial component of off-page SEO since Google considers each credible backlink to your website as a vote of confidence.
However, guest posting, press releases, requesting brand mentions (your brand name mentioned on another website without a backlink), submitting your site to directories, etc., are all a part of off-page SEO.
A meta description is the section underneath a search engine result that describes what the content of that page is about.
Unless that keyword is actually part of your business/website name, it’s not necessary to buy a domain with the keyword in it. For example, if your company name is Joe’s Plumbing, then don’t worry about buying pumbingpipeburstleakypipe.com
There’s not really a “right” number of keywords to use on a page. Using a keyword too many times on the page isn’t good and can have a negative effect on your search engine ranking. Search engines today are more concerned with your content being relative to what the reader is looking for. Use the keywords naturally in your content where it fits and you should be fine.
An internal link is simply a link on a page that links to another page within the same website design.
An inbound link is when another external website links to a page on your website. This is also referred to as backlinking.
Similar to keywords, internal linking on pages should be natural and used to improve the readers user experience. Too many internal links or irrelevant ones can also be harmful to your search rankings.
A Sitemap is a page that lists all of the pages on a website and links to them. Think of it like the Table of Contents in a book.
Crawling is when a search engine analyzes (or looks through) your website’s content and determines what to index. A Sitemap is especially helpful to tell the search engine what content is on your site and helps make sure it crawls all of it.
Indexing is what the search engine does once it’s done crawling your website’s content. It determines what pages and content are relevant to what people are searching for and adds it to the search engine results page.
It is usually a good idea to hire a SEO expert to handle your website’s SEO. If you try to do it yourself, you run the risk of hurting your website more than you’re helping it.
The multi-channel marketing approach 38 Digital Market takes insures that the solutions that are created for the clients are efficient, targeted and effective in producing those results, no matter the industry.
