- our digital services -

Digital Marketing Services

We’ll consult with you to create a digital marketing services solution to help you get the most out of your website and your business. Growing your business is our top priority.

Our digital Marketing services

What We Offer

By taking the time to understand the needs of your customers, your competitive sector and the tempo of your market, 38 Digital Market is able to create and optimize digital marketing services materials that will best serve your business goals. We believe in leaving no stones unturned when it comes to digital marketing; that is why, we’ll create a solution with our offerings that is robust and all-inclusive.

our services list

Digital Marketing services

Managed SEO Services

To be visible to prospects and customers on the web, your business website has to be in a good position in the organic search rankings. Keeping pace with competitors and search engine algorithms is a full-time job. An understanding of the latest best practices, a strategic optimization approach and thorough reporting puts us in a position to effectively manage your SEO efforts for the long-term.

loupe

Local SEO

Local SEO is Search Engine Optimization for your local community. Maximize your presence on SEO results pages on a local scale, including Local Google Maps. You'll dominate your local business services while ranking on the 1st page of search engines.

rocket

Press Releases

A well-crafted Press Release can expand your brand authority, manage reputation, boost backlinks and provide a vehicle of communication to your audience. A press release service can be effectively used as a direct to consumer communication tool.

PPC

Pay Per Click

Paid listings on Google AdWords and Bing AdCenter can help you reach new customers. Build your qualified Leads list and retarget potential leads with our PPC management services. We’ll help your business budget for PPC and we’ll track the successes and pinpoint the areas in need of improvement.

rocket

Website Design

As the internet evolves, smart businesses are beginning to focus more on offering their prospects and customers a user experience that is as pleasant and intuitive as possible. It is important you do so, too; and that is why we have put at your disposal, our web development team specializing in the design/development of a custom WordPress site. Count on them to set up a responsive and profitable website best suited to your business needs.

PPC

Video Services

Since visual communication is a very important part of online marketing, there’s a need for your video materials to stand out from that of your competitors. That is why we provide comprehensive video production services through our creative studio. We go to extra lengths to ensure that your brand, product or service is produced in an eye-catching and memorable presentation.

Have Some Questions

No worries.  We’re happy and honored to have a consultation with you to learn about your business and see how our digital marketing services can help you grow!

Frequently Asked Questions

Search Engine Optimization (SEO for short) is the practice and tactics used to make your business, website more visible in search engines like Google, Bing and Yahoo’s search results.

An organic result is free and is ranked by the search engine algorithm based on how relevant the search engine feels it is to your search term. A paid result is when a company or website owner pays for a certain position on the search engine results page.

There are a lot of factors that determine how quickly SEO will work for your site. Things like the quality of your content, how frequently you add content to your site, how relevant the content is to your readers or how long your website has been around all determine how quickly you’ll be able to see results from your SEO efforts.

How long it takes depends to some extent on how competitive your industry is.

For example, in some industries your competitors may be aggressively building links and optimizing their pages weekly for brand new keyword phrases, and this may affect how fast your own SEO effort produces results.

How long SEO takes to yield results can depend on several other factors, too. But, in general, you should start seeing results within two to four months.

No, SEO is not a one-time event. Rather, you should regard it as an ongoing process the market, your competition, and the companies that set the rules (such as Google) constantly change and evolve.

Continuous SEO may mean revisiting your keyword strategy from time to time to ensure your keywords are still relevant, or building more quality links.

How often one needs to carry out SEO on their site is, of course, debatable; however we recommend performing an SEO audit on your website in 3 to 6 month intervals, and then optimizing if necessary, to keep up with evolving trends in your niche/industry, as well as Google’s ever-changing search algorithms.

On-page SEO involves a various tasks such as:

  • Fixing structural site issues, such as duplicate content, navigation problems, broken links & error pages.
  • Managing keyword research to identify opportunities to edit content for greater visibility
  • Making technical work to improve page-loading time
  • Reviewing, optimizing and updating URL structure
  • Updating and rewriting title tags and meta descriptions
  • Optimizing internal links and link structure
  • Optimizing website content on focused keywords
  • Adding new, optimized content to pursue additional keywords

This type of work is done to produce positive results and it is extremely important. Keywords must be placed strategically while flowing naturally. Long tail keywords of three to four-word groups produce the best results. They must be used in titles as well as throughout the body of the content. Use headers to break up the content so that it is easily scannable, and the search-bots can find it. Meta tags, while not a crucial factor for ranking can dramatically increase click through traffic if used properly. The site must be well organized and structured properly because if visitors do not have a smooth surfing experience, they will not be back.

It is also essential that all the links within the content work. Use images if you can and be sure that the text surrounding the image is keyword related. The image should relate to the keyword content because if it does, it will rank better. The search-bots love keyword related images and text together and will reward handsomely with a boost in rankings. Don’t forget the calls-to-action also placed purposefully because they let the visitor know what you want them to do.

Off-page SEO has to do with any activity you do away from your website to increase the authority and trustworthiness of your web pages, and thus the chance that they will rank high in organic search.On the other hand, link building is part of off-page SEO, and the process of getting other websites to link back to your website so as to inform Google that your site is a quality resource.

Off-page SEO, contrary to what many think, is not just about link building. Link building, without a doubt, is a very important aspect of off-page SEO because Google regards any quality backlink to your website as a vote of confidence.

But off-page SEO is also about guest posting, doing press releases, soliciting for brand mentions (your brand name mentioned on another site without a hyperlink), submitting your site to directories,etc.

A meta description is the section underneath a search engine result that describes what the content of that page is about.

Unless that keyword is actually part of your business/website name, it’s not necessary to buy a domain with the keyword in it. For example, if your company name is Joe’s Plumbing, then don’t worry about buying pumbingpipeburstleakypipe.com

There’s not really a “right” number of keywords to use on a page. Using a keyword too many times on the page isn’t good and can have a negative effect on your search engine ranking. Search engines today are more concerned with your content being relative to what the reader is looking for. Use the keywords naturally in your content where it fits and you should be fine.

An internal link is simply a link on a page that links to another page within the same website design.

An inbound link is when another external website links to a page on your website. This is also referred to as backlinking.

Similar to keywords, internal linking on pages should be natural and used to improve the readers user experience. Too many internal links or irrelevant ones can also be harmful to your search rankings.

A Sitemap is a page that lists all of the pages on a website and links to them. Think of it like the Table of Contents in a book.

Crawling is when a search engine analyzes (or looks through) your website’s content and determines what to index. A Sitemap is especially helpful to tell the search engine what content is on your site and helps make sure it crawls all of it.

Indexing is what the search engine does once it’s done crawling your website’s content. It determines what pages and content are relevant to what people are searching for and adds it to the search engine results page.

It is usually a good idea to hire a SEO expert to handle your website’s SEO. If you try to do it yourself, you run the risk of hurting your website more than you’re helping it.

The multi-channel marketing approach 38 Digital Market takes insures that the solutions that are created for the clients are efficient, targeted and effective in producing those results, no matter the industry.